It’s a topic people feel strongly about, and as both a parent and a travel professional, I completely understand why families explore travelling just outside peak school holiday dates. The cost difference can be significant, and for many families it’s the only way a holiday feels achievable.
Rather than debating whether it’s right or wrong, my focus has always been on helping families make informed choices, understand their options, and get the best possible value for their holiday.
Here are the 10 tips I shared, and the same ones we use every day when helping families plan their trips.
1. Book early wherever possible
In most cases, flights are cheapest when they first go on sale. As availability reduces, especially for school holidays, prices tend to rise.
Booking early usually means:
• Better prices
• More choice of flights and hotels
• More family-friendly room options
If you know roughly when you want to travel, even if you’re still flexible on destination, early planning really pays off.
2. Be flexible by a day or two either side of school holidays
Looking at flights one or two days before or after the official school holiday dates can often unlock much better value.
In many cases this can:
• Reduce the overall cost significantly
• Avoid children missing additional school days
• Open up better flight times
Small date changes can make a big difference.
3. Speak to a travel agent about trends and timing
One of the biggest advantages of using a travel agent is insight.
Because we see bookings daily, we often know:
• Which destinations are offering the best value for upcoming seasons
• Where prices are rising quickly
• Which resorts are particularly good for families
• When to avoid certain destinations
A short conversation can save hours of searching – and often money too.
4. Look at different board bases, not just self-catering
Self-catering isn’t always the cheapest option, especially when travelling with children.
When you factor in:
• Eating out
• Drinks and snacks
• Ice creams and treats
Half board or all-inclusive can often work out better value overall, while also making the holiday far more relaxing.
5. Check different holiday durations
This one often surprises people.
Flight pricing doesn’t always follow logic, so adding or removing a night or two can sometimes reduce the overall cost. We regularly see situations where:
• 10 nights costs less than 7
• 8 nights costs less than 14
It’s always worth checking alternative durations.
6. Consider different departure airports
Flying from your nearest airport isn’t always the cheapest option during school holidays.
Sometimes:
• A different regional airport
• A slightly longer drive
• Or a less popular flight time
can make a noticeable difference to the price. We often check multiple departure points to find the best overall value.
7. Compare what’s included, not just the headline price
Not all holidays are like-for-like, even if they look similar online.
Always check:
• Baggage allowance
• Transfers and transfer times
• Room type and bed configuration
• Resort location
A slightly higher upfront price can often represent better value overall.
8. Take out travel insurance as soon as you book
If you’re booking well in advance, especially for school holiday travel, insurance should start from the day you book, not the day you travel.
This protects you if something unexpected happens before departure, such as illness or changes in circumstances.
9. Think about the cost of living in your destination
Sometimes the biggest savings come once you’re there.
Destinations with a lower cost of living can mean:
• Cheaper meals and drinks
• Better value excursions
• Less pressure on spending money
We often guide families towards destinations where their budget goes further on the ground.
10. Remember that not all school holiday weeks price the same
Even within school holidays, pricing can vary.
For example:
• Early July can be cheaper than mid August, late August always seems to be the cheapest within the school holidays.
• Some half-term weeks offer better value than others
• Easter holiday pricing can vary widely depending on dates
Understanding these patterns can make a real difference, especially if you have even a small amount of flexibility.
Final thoughts 💭
Every family is different, and there’s no single right answer when it comes to school holiday travel. The key is planning early, staying flexible where possible, and getting advice from people who understand the bigger picture.
If you’d like help exploring your options, we’re always happy to chat things through. And when you book with us, you’ll also be invited to join our VIP Club, where you’ll earn rewards and discounts off future holidays just by booking through a local, independent travel business that looks after you properly.
If you’re starting to think about your next family holiday, feel free to get in touch, pop into one of our stores, or drop us a message. Sometimes a quick conversation is all it takes to turn an idea into a great holiday :)